Trade Fair, Live Fair

What is it about?

“Trade Fair, Live Fair” addressed the continuing and endemic poverty among many producers and workers in the Global South, caused by the imbalances of power in supply chains. The project increased Europeans’ awareness of working and living conditions in the Global South and the positive role of critical consumption. “Trade Fair, Live Fair” engaged people to inspire change in public policies and business sector practices that contribute to the achievement of SDG 12 (responsible consumption and production), and related SDGs.

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What changes does this project inspire?

“Trade Fair Live Fair” engaged with more than 1,26 million European citizens, 4 720 policy makers and 2 000 business representatives to demand more sustainable consumption and production practices. It encouraged governments to adopt policies that ensure human rights due diligence in supply chains, as well as sustainably sourced products in European supermarkets. It ran 16 large-scale European-wide campaigns around Fairtrade Fortnight, International Women’s Day, Fashion Revolution Week, World Fair Trade Day, the European Parliament Elections, Anti-Poverty Week, and Coffee and Climate Campaigns. Over 17 500 posts with #TradeFairLiveFair were shared on social media.
“Trade Fair Live Fair” particularly increased the transparency of the tea and fashion supply chains. It also created a stronger alliance within and between the Fair Trade and Ethical Fashion movements, with clearer visions and joint priorities.