Fish Forward

What is it about?

“Fish Forward” ran a campaign for sustainable fish consumption, engaging 60 million buyers in Europe. It produced a consumers’ guide for buying sustainable seafood. It emphasized the human dimension (“gave fish a human face”) and highlighted the global interdependencies between the EU and the Global South.
“Fish Forward” produced technical guidance papers and ran advocacy activities that targeted the European Parliament, the European Commission and EU Members States. Advocacy also provided evidence of policy implementation gaps. “Fish Forward” involved producers and local authorities in five countries in the Global South to assess their fish consumption and production sustainability.

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What changes does this project inspire?

“Fish Forward” advanced seafood production and consumption in Europe that contribute to better environmental, social and economic conditions in the Global South. 20 companies committed to favour ethical supply chains, contribute to the sustainable development goals (SDGs) and help combat climate change when sourcing their fish. “Fish Forward” advocacy incorporated corporate priorities: traceability as well as risk management of their supply chains.
740 000 consumers were actively engaged to change their consumption behaviour and to buy sustainable fish. “Fish Forward” contributed to getting sustainable fish production and consumption on the political agenda and framing its debates, including the connection between fisheries and climate change and gender.
During the first phase of the project (January 2015 – December 2017), “Fish Forward” created synergies with the communication and networking around the European Year of Development 2015.