“Fish Forward” ran a campaign for sustainable fish consumption, engaging 60 million buyers in Europe. It produced a consumers’ guide for buying sustainable seafood. It emphasized the human dimension (“gave fish a human face”) and highlighted the global interdependencies between the EU and the Global South.
“Fish Forward” produced technical guidance papers and ran advocacy activities that targeted the European Parliament, the European Commission and EU Members States. Advocacy also provided evidence of policy implementation gaps. “Fish Forward” involved producers and local authorities in five countries in the Global South to assess their fish consumption and production sustainability.