In Hungary, more than 18 000 people downloaded a sustainable eating app over two years, generating 87 national media mentions which reached nearly 800,000 readers. And it all began with support groups of young people learning to eat sustainably.

The DEAR project Our Food, Our Future inspired young people to connect food, climate, and fairness through community groups. The EcoTeams programme first trained 82 coaches, and then let them guide participants on sustainable consumption – with 400 people reporting changing their diets with the help of these support groups.

In addition, the Conscious Consumer App (Tudatos Vásárló) allows users to scan a barcode and discover products’ environmental and social impact. Around 300 food products are searchable with the app to reveal if they are organic, vegan, fair trade, or palm-oil free.

“My eyes were opened – I did not realise how bad things were. I’ve changed my consumption patterns and become more careful about what I buy.” —Hungarian youth