“The Future We Want” involved European citizens, municipalities and indigenous ambassadors in the European Year of Development 2015, mobilising their support for a sustainable development goals. Three European tours of indigenous ambassadors highlighted common challenges of indigenous peoples and European municipalities. Local authorities gained understanding of the importance of political and citizen support of international development commitments. The campaign “A good life is simple” showed European citizens how things have spiraled out of control in „overdeveloped“ Europe. In twelve EU languages, it called upon people to reflect on global sustainability targets, get involved and take on more responsible consumption habits.