Supply Chainge

Project complete, from January 2015 to October 2019

What is it about?

“Supply Chainge” raised EU citizens’ awareness of the interdependencies between their own consumption patterns and agricultural raw materials produced in developing countries. It encouraged citizens to get active to advocate for widely consumed store-brands to become more sustainable. It contributed to making a positive impact on environmental and living conditions in developing countries.

What changes does this project inspire?

“Supply Chainge” engaged communities in supply chain issues through cultural and other activities. 700 people joined a photo competition FoodVison on supply chains and 50 000 visitors came to the exhibit. The project worked with civil society organisations and business – including supermarket – decision-makers, for example at the Milan Business Forum, to sensibilise and mobilise them around sustainable supply chain issues. “Supply Chainge” had substantial public outreach, with almost 12 million citizens reached through media activities, a website in 22 languages, with 80 000 unique users.