Clean Clothes

What is it about?

“Clean Clothes” encouraged European consumers to become active for the improvement of labour and living conditions of workers in the global supply chains of clothes and shoes. By choosing everyday objects such as clothing and shoes, the project gave issues of global development a personal relevance. “Clean Clothes” showcased concrete examples of how changes in consumption can positively impact production and workers’ rights. The project also mobilised citizen participation in related policy formulations. It used the European Year of Development 2015 to bring development cooperation closer to EU citizens.

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What changes does this project inspire?

The “Clean Clothes” campaigns to promote clothing and shoe supply chains that respect social and environmental standards reached respectedly 136 and 100 million people in Europe. Social media campaigns and public actions reached a further 300 000 people. The campaigns continued many years after the end of DEAR project funding.
“Clean Clothes” published seven research reports in 15 countries about “clean” supply chains. The project also organised 20 meetings with companies in the clothing sector and twelve meetings with Members of the European Parliament (MEPs) and other EU representatives to advocate for ‘clean clothing’ that respect human rights and the planet.