“Clean Clothes” encouraged European consumers to become active for the improvement of labour and living conditions of workers in the global supply chains of clothes and shoes. By choosing everyday objects such as clothing and shoes, the project gave issues of global development a personal relevance. “Clean Clothes” showcased concrete examples of how changes in consumption can positively impact production and workers’ rights. The project also mobilised citizen participation in related policy formulations. It used the European Year of Development 2015 to bring development cooperation closer to EU citizens.